Feeling torn between sticking with what’s worked for years or jumping on the AI bandwagon? That’s the daily debate behind generative engine optimization vs traditional SEO tips in 2026. At Holinex, we don’t force clients to choose sides — we show them how to win at both. One agency partner was crushing traditional rankings but […]
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Wondering why your perfectly ranked page suddenly vanished from the conversation when someone asks ChatGPT a question in your niche? That’s the wake-up call thousands of marketers got in 2025 — and generative engine optimization news has been nonstop ever since. At Holinex, we’ve been tracking every major shift since the first GEO paper dropped
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Typed a question into ChatGPT, Gemini, or Perplexity and watched someone else’s website get quoted word-for-word? That’s Generative Engine Optimization (GEO) in action — and if your content isn’t built for it in 2026, you’re invisible. At Holinex, our SEO team has been testing GEO since Google’s AI Overviews went live. One client rewrote three
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